Recode Studios acquired a 33% stake in Aflairza Professionals for ₹8.32 crore. This is the first phase of a plan to gain 51% control by February 2027.
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Recode Studios Acquires 33% Stake in Aflairza Professionals
Recode Studios Ltd has acquired a 33% equity stake in Aflairza Professionals Private Limited for ₹8.32 crore. Reader Takeaway: Recode Studios expands into beauty and personal care; integration success is key. ## What just happened Recode Studios Limited has completed the first phase of its acquisition strategy by purchasing a 33% stake in Aflairza Professionals Private Limited. The investment amounted to ₹8.32 crore, with 2,91,686 shares acquired at ₹285 per share. ## Why this matters This move signals Recode Studios' intent to grow inorganically within the beauty, cosmetics, and personal care market. The acquisition aims to enhance product offerings and market reach by integrating Aflairza Professionals. ## The backstory Aflairza Professionals Private Limited was recently incorporated on May 16, 2026, following the conversion of Aflairza Cosmetics, a partnership firm. The predecessor partnership reported revenues of ₹4.44 crore in FY24, ₹7.77 crore in FY25, and ₹8.22 crore in FY26. ## What changes now Recode Studios will now integrate Aflairza Professionals into its operations. This is the initial step in a planned two-phase acquisition, with the company aiming for a total 51% stake by February 2027. ## Risks to watch Investors should monitor the successful integration of Aflairza Professionals and the company's ability to achieve anticipated operational synergies. The performance of the newly formed entity and its ability to sustain historical growth trends are also crucial. ## Peer comparison While specific peer financial data for Aflairza Professionals is not yet available due to its recent incorporation, its predecessor's revenue growth indicates potential in the beauty and personal care market. ## Context metrics (time-bound) Aflairza Professionals reported ₹1.47 crore in revenue from May 16, 2026, to June 30, 2026. ## What to track next Shareholders should track the progress of Phase II of the acquisition, targeting a 51% stake by February 2027, and observe the operational and financial performance of the integrated entity.
