ITC has finalized the acquisition of the remaining stake in Sproutlife Foods Private Limited, the parent company of the 'Yoga Bar' brand. The cash-based deal, valued at approximately ₹645 crore, makes Sproutlife a wholly-owned subsidiary of ITC effective September 28, 2026. This move allows the FMCG giant to take full operational control of the digital-first healthy food brand, aiming to scale its presence across both e-commerce and offline retail channels using its extensive distribution network.
ITC Completes 100% Acquisition of Yoga Bar
ITC has acquired 13,445 equity shares of Sproutlife Foods, bringing its total shareholding to 100%. The acquisition, valued at ₹645 crore, makes Sproutlife a wholly-owned subsidiary effective September 28, 2026.
Reader Takeaway: Full control of Yoga Bar bolsters ITC's health-food presence, though integration costs will be closely watched by investors.
What just happened
ITC has transitioned from a minority stakeholder (previously holding ~47.5%) to the sole owner of Sproutlife Foods Private Limited. The transaction was executed as a secondary purchase via cash consideration. This follows a period of rapid growth for the target entity, which reported a turnover of ₹452 crore for the 2025-26 fiscal year, up significantly from ₹108 crore in 2023-24.
Why this matters
'Yoga Bar' is a prominent digital-first brand in the health and wellness food segment. By bringing the company fully under its umbrella, ITC gains complete control over strategy, product development, and brand positioning. This alignment fits into ITC's broader strategy of building a 'future-ready' FMCG portfolio that captures the shifting consumer preference toward healthier snack alternatives.
Strategic Integration
ITC intends to utilize its vast national distribution network to move Yoga Bar from a niche digital-first player to a mass-market brand. Full ownership allows the company to integrate supply chains and marketing efforts more efficiently than the previous minority arrangement allowed. Investors should watch for margin impacts as the brand scales within the wider ITC FMCG ecosystem.
What to track next
Market observers will be looking for updates on how quickly ITC can expand Yoga Bar's physical retail footprint and whether the brand's margins improve as it benefits from ITC’s economies of scale.