Prithvi Exchange Digital Push: New Mobile App and B2B Portal

Prithvi Exchange (India) Limited has launched a customer-facing mobile application and a B2B 'Partner Hub' portal. The announcement was made at the company's 31st Annual General Meeting on August 27, 2026.

Reader Takeaway: New digital channels improve user convenience and partner efficiency, supporting the firm's goal of broader market expansion.

What just happened

The company has introduced the Prithvi FX mobile application, which allows leisure and business travelers to manage forex cards with features like biometric security, real-time balance tracking, and card control settings. Simultaneously, the 'Partner Hub' portal was launched to assist travel agents and affiliates by automating onboarding, identity verification, and commission reconciliation processes.

Why this matters

By moving away from manual, paper-heavy workflows, Prithvi Exchange aims to scale its distribution network more effectively. The shift towards a B2B2C model through the new portal suggests an intent to capture a larger share of the organized forex market by empowering channel partners with real-time tools.

What changes now

The transition to digital onboarding for partners and app-based card management for end-users is expected to reduce operational friction. The company maintains an RBI-licensed Authorized Dealer Category II status and intends to leverage these platforms as it grows its current footprint of 38 branches across 25 cities.

Risks to watch

Digital platforms involve ongoing cybersecurity threats and regulatory compliance requirements regarding data protection. The success of these initiatives depends on user adoption rates among travelers and the smooth integration of the portal into the workflows of existing travel partners.

Context metrics

Prithvi Exchange currently operates 38 branches in 25 cities. The company holds an RBI-licensed Authorized Dealer Category II license.