Novus Loyalty reported ₹127.42 crore in revenue and ₹9.28 crore in profit after tax for FY26. The company is investing in AI and international expansion following its March 2026 IPO.
Novus Loyalty Ltd: Strong FY26 Performance Driven by Tech and Expansion
Novus Loyalty reported a revenue of ₹127.42 crore and a Profit After Tax (PAT) of ₹9.28 crore for the financial year 2025-26.
Reader Takeaway: Scalable tech platform drives growth, while PPI license acquisition is key for margin improvement.
What just happened
Novus Loyalty Ltd announced its financial results for FY2025-26 during its 15th Annual General Meeting. The company posted revenue from operations at ₹127.42 crore and Profit After Tax (PAT) of ₹9.28 crore. EBITDA stood at ₹12.33 crore with an EBITDA margin of 9.68% and a PAT margin of 7.29%. This performance follows its IPO in March 2026, which raised ₹60.15 crore.
Why this matters
These results highlight the company's financial traction post-IPO and its ability to scale its operations. The reported figures indicate a positive trajectory, with revenue growing significantly. The strategic deployment of IPO funds towards technology and international expansion signals a focus on future growth.
The backstory
Novus Loyalty serves over 100 enterprise clients, processing more than 40 crore transactions monthly and managing over 4 crore consumers. A notable recent achievement is a ₹88 crore loyalty and engagement mandate from the Central Bank of India, bolstering its presence in the BFSI sector.
What changes now
The company is actively deploying IPO proceeds for product enhancement, business expansion into markets like Dubai, and scaling sales and marketing. The development of its 'NoCXy AI' engine is a core part of its strategy to automate engagement and personalize rewards, aiming for EBITDA improvement.
Risks to watch
A key concern is the absence of a Payment and Performance Instrument (PPI) license. This necessitates reliance on third-party aggregators, impacting margins. The company plans to obtain this license, but the timeline is uncertain due to regulatory processes with the RBI.
Peer comparison
While specific peer data isn't in the filing, Novus Loyalty operates in the loyalty and customer engagement space, which is increasingly seeing AI integration and a push for data-driven personalization. Competitors may possess PPI licenses, offering a potential margin advantage.
Context metrics (time-bound)
- Revenue from Operations (FY 2025-26): ₹127.42 crore
- EBITDA (FY 2025-26): ₹12.33 crore
- Profit After Tax (PAT) (FY 2025-26): ₹9.28 crore
- IPO Proceeds Raised (March 2026): ₹60.15 crore
- Central Bank of India Mandate Value: ₹88 crore
What to track next
Investors should closely monitor the progress on acquiring the PPI license, as this is critical for margin improvement. The company's international expansion, particularly the Dubai office, and the development and deployment of its AI engine will also be key indicators of future performance.