Gyftr Ltd inked a three-year service agreement with Punjab National Bank to create a microsite for PNB credit card holders to buy discounted gift vouchers. The deal aims to boost customer engagement for the bank and increase Gyftr's transaction volumes.
Gyftr Ltd Partners Punjab National Bank for Gift Voucher Platform
Gyftr Ltd has entered into a three-year service agreement with Punjab National Bank (PNB), effective August 14, 2026.
What just happened
The company will develop, deploy, and manage a dedicated microsite for PNB credit card holders to purchase gift vouchers and coupons at discounts.
Why this matters
This partnership aims to enhance customer engagement for PNB and increase transaction volumes for Gyftr's digital gift voucher platform.
The backstory
Gyftr Ltd operates a platform for purchasing gift vouchers and coupons. This agreement marks a strategic move to leverage the customer base of a large public sector bank.
What changes now
Gyftr will integrate its services with PNB's credit card operations, providing a new channel for gift voucher sales and expanding its reach.
Risks to watch
The financial value of the contract is not disclosed, making it difficult to assess the direct revenue impact. Success hinges on the adoption rate by PNB's credit card holders.
Peer comparison
While specific peer comparisons for this exact service model are not detailed, other companies in the loyalty and gifting space often form similar B2B partnerships to scale user acquisition.