Prime Fresh Limited Wins Rs 124 Crore NHB Project Contract

Total Investment: Rs 124 crore | Target Reach: 11,000 farmers across 10,000 hectares.

Reader Takeaway: This government-backed project strengthens core infrastructure assets, but execution speed and capital deployment remain critical monitoring factors.

What just happened

Prime Fresh Limited has been selected by the National Horticulture Board (NHB) to lead the Nashik Vegetable Cluster Project under the government's Cluster Development Programme. The company will spearhead the development of end-to-end horticulture infrastructure, ranging from farm-gate collection to cold storage facilities.

Why this matters

This project provides Prime Fresh with a large-scale government-led framework to expand its operational footprint. By integrating 6,000 MT of cold storage and 3,000 MT of frozen storage into its network, the company increases its ability to reduce post-harvest losses and improve market linkages for local farmers. The implementation of digital traceability and quality control systems further aligns the company with modern agri-tech standards.

Project Infrastructure Components

The project scope includes:

• 2 collection centers and 1 integrated packhouse.
• 14 farm-gate packhouses and 10 refrigerated vehicles.
• Advanced agri-tech systems for quality control and farm management.

What happens next

Management has outlined a clear timeline for the project rollout. The Grant Agreement with the National Horticulture Board is scheduled for October 15, 2026, with on-ground construction and operational activities slated to begin on October 30, 2026.

Risks to watch

Investors should monitor the company's capacity to manage large-scale capital expenditure projects while maintaining its existing supply chain efficiency. Any delays in the grant process or potential cost overruns in the construction of the cold storage infrastructure could impact the anticipated return on investment.