The Rajasthan Royals IPL team is valued at $1.65 billion in a deal that could involve the Mittal family and Adar Poonawalla. This major transaction confirms the Indian Premier League's strength as a global sports investment, attracting v...
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Indian Premier League (IPL) franchises are experiencing robust sponsorship revenue growth, estimated at 20-30% year-on-year, fueled by a strategic pivot from mere visibility to building integrated brand ecosystems. This evolution sees br...
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United Spirits has agreed to sell its stake in Royal Challengers Sports for ₹16,660 crore. This strategic move allows USL to sharpen its focus on its main beverage alcohol business. The deal, with a group of investors, is expected to clo...
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Global investors have poured $3.4 billion into two Indian Premier League (IPL) franchises. Kal Somani's group bought Rajasthan Royals for $1.63 billion, and a consortium including Aditya Birla Group and Blackstone acquired Royal Challeng...
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A consortium including Aditya Birla Group, investor David Blitzer, and Blackstone is nearing a $2 billion deal to acquire IPL franchise Royal Challengers Bengaluru (RCB). This marks a significant shift towards institutional investment in...
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The high-stakes India-Pakistan T20 World Cup fixture has triggered an economic surge, most notably inflating advertising rates to record highs. Ten-second TV ad slots commanded ₹30-40 lakh, reflecting an intense demand for limited invent...
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